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Description of Assignment

This is an individual assignment. This assignment contributes 10% of the total coursework mark. This assignment requires you to write 1000 – 1500 words of an e-business proposal.

The aim of this assignment is to let you have an overview of the basic steps that may be involved in starting a business online. This assignment later will serve as a basis for your project.

Your E-business proposal MUST consist of the following:

1. Section A: A Brief Description of your proposed E-business
Consider any type of business that you think is feasible online. Provide a very BRIEF DESCRIPTION of your business.
i. Company’s name
ii. Vision
iii. Nature of business
iv. Management
v. Domain Name (Refer to Appendix 1)
vi. Products/ Services to be offered online and how will your product/service benefits your customers?

2. Section B: Justification of the E-Business
Provide convincing justification/reasons why such a business will be successful online.

3. Section C: Scope of the E-Business, Customer Analysis and Distribution strategies.

Provide the scope of your e-business.
• Describe the content to be included in your Web site.
• Analyze your customers
o Describe who will be your online customers.
o Explain how you would segment your potential online customers and provide your target customers with necessary information.
o Is your current product or service a good match with your target customers’ needs? Describe how it matches.
• Explain the distribution strategies for your e-business. How are you going to get your product or service to your customer? (Refer to Appendix 2)


Marking Scheme

Mark Total
1. Organization (10%)
Fulfills required format 1 2 3 4 5
Well planned and well-structured 1 2 3 4 5

2. Language (10%)
Clarity of expression/ message well understood 1 2 3 4 5
Correct grammar and good sentence structure 1 2 3 4 5

3. Content (60%)
Part 1 A Brief Description of Proposal 4 8 12 16 20

Part II Justification of the E-Business 4 8 12 16 20

Part III Scope of the E-Business and Customer Analysis 4 8 12 16 20








Appendix 1

You will only need to mentioned:
• What is the domain name for your E-business?
• The process of getting the idea of the domain name.
• Why you believe that’s a good domain name?

Steps to develop a good domain name

Step 1: Develop a clear, simple statement describing your business.

Step 2: List all the words that relate to your business idea.

Step 3: Brainstorm business name word combinations (Note: it should be short, memorable not easily confused with others, hard to misspell, relates to your core business, sounds solid to your target audience

Step 4: Check domain name availability

Types of Domain name:
• Product specific
• Company name specific
• Region specific

Web resources for Internet domain names.

wwwworksolutions
www.GreatDomains
www.register
www.000domains
Appendix 2

Distribution strategies deal with actual delivery of products and services to your customers. You can deliver your products online if you are selling service products or software programs. Speedy delivery and reliable customer service, including tracking inventory, order, and delivery status are key success factors for your distribution strategies.

Below are some examples of ways to move your product/service to your customer.
• Inventory: Store product in your own garage or in an in-house fulfillment center. This option gives you full control over the process but requires know-how, labor, facilities and, often, special equipment, all of which may well be outside the area of expertise of the average e-tailer.
• Drop-Shipping: Purchase product from a manufacturer or distributor that will “drop ship” products directly to your customers. This method has the advantage of delegating the entire process, from ordering and stocking of product through picking and shipping of orders. There are, however, several serious limitations. You may have no control of when, and in how many packages of your orders are shipped. You may not know if the product is out of stock. Finally this option possibly reduces your profit potential due to extra costs.
• Fulfillment House: Contract with a fulfillment house or a 3rd party logistics (3PL)provider. In this option, your 3PL will provide whatever services you need or wish at an up-front, agreed-upon price.

Examples include:
• www.iFulfill which is targeted at companies with under 50 items, selling 1 to 50 orders a month without a shopping cart or secure server of their own or
• www.shipper which is targeted at companies with $10 to 50 million a year in sales volume with their own Web based shopping cart and credit card processing.

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